On Wed, 11 Apr 2007 07:20:49 -0700, SMS <scharf.steven@geemail.com>
wrote in <461ceec1$0$27176$742ec2ed@news.sonic.net>:

>Don Udel (ETC) wrote:
>
>> And they expense it and therefore may not be quite as price sensitive.
>
>In order to utilize the 3G/4G infrastructure that the carriers have
>spent billions of dollars (collectively) deploying, they are going to
>have to expand the user base beyond business.

Based on what? While carriers do need to increase ARPU in order to
appease Wall Street, business data demand far outstrips consumer
opportunities, the majority of which is messaging.

>The challenge is finding a way to offer lower-priced plans without
>having business users take advantage of those plans. They could do data
>plans with unlimited off-peak/limited peak, they could do data plans
>that didn't include roaming, they could do lower-speed plans, etc.

That challenge has already been addressed in current data packages.

The real challenge is finding something compelling enough for consumers
to be willing to pay for it.

--
Best regards, FAQ FOR CINGULAR WIRELESS:
John Navas <http://en.wikibooks.org/wiki/Cingular_Wireless_FAQ>