On Thu, 12 Apr 2007 16:01:11 GMT, DTC <no_spam@move_along_folks.foob>
wrote in <bJsTh.89$j63.40@newsread2.news.pas.earthlink.net> :

>John Navas wrote:
>> the battle
>> between cable and DSL has shown that cost is more important than speed
>> to most users.
>
>On a slightly different note on importance...
>
>I'm seeing customers in the rural WiFi market that choose aesthetics of the
>installation over price and speed.
>
>"I don't want anything with guy wires and will go with a company that can
>put a small antenna on the roof of my house" (never mind the cost or speed
>of the connection).

I've seen that too, particularly in higher-end neighborhoods. Likewise
when people are browsing in a retail store, not only the product, but
also the packaging. Esthetics can indeed be a powerful force. We geeks
tend to dismiss that as silliness, but average folks lack our expertise,
and have found that better products tend to have better esthetics,
making esthetics a useful albeit imperfect criterion.

--
Best regards, FAQ FOR CINGULAR WIRELESS:
John Navas <http://en.wikibooks.org/wiki/Cingular_Wireless_FAQ>