<http://money.cnn.com/news/newsfeeds/articles/djf500/200801181120DOWJONESDJONLINE000751_FORTUNE5.htm>

Job cuts, while a step in the right direction for Sprint Nextel Corp.
(S), aren't going to save the flagging wireless carrier.

The Reston, Va., company - under new Chief Executive Dan Hesse -
needs to take more drastic moves to revitalize its reputation,
analysts say. Specifically, it needs to simplify its multiple brands
and services, consolidate its two networks into one, and nab hot
handsets that can recapture some buzz. The steps become more
necessary as the wireless market crowds and consumer spending
weakens.

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