Re: Why did Apple choose GSM for the iPhone? On Wed, 20 Feb 2008 06:42:24 -0800, SMS <scharf.steven@geemail.com>
wrote in <47bc3b9c$0$36354$742ec2ed@news.sonic.net>:
>If on-line activation versus swapping a SIM seems like a major reason,
>then you haven't been paying attention, since Apple first approached
>Verizon for the iPhone they obviously weren't too concerned about this
>issue. The major reason they wanted Verizon was because Verizon has
>significantly more retail subscribers (and continues to increase their
>lead in retail customers versus AT&T); it had nothing to do with GSM
>versus CDMA. It's all about subscriber growth and sales potential. They
>did what any company would do--try to get their product into the channel
>with the largest sales potential.
That's actually all about Verizon spin, trying to explain away how it
lost the iPhone beauty contest to AT&T. GSM was clearly a much better
fit for Apple, especially with CDMA2000 in serious decline.
>> Also, since Europe is a major market for Apple, they are predominantly GSM, so
>> it also make sense from that perspective.
>
>Perhaps, but obviously Apple knew they could easily do both a GSM and
>CDMA version of the phone.
Not so easy, actually, especially because of battery life issues.
>Look at other countries, where Apple always
>first approaches the carrier with the largest sales potential, and if
>turned down they go down the line until they find a carrier that will
>agree to their revenue sharing terms. Also, one of the reasons the
>iPhone has done poorly in Europe is because of the lack of 3G, so it's
>unlikely that they did much research into the European market.
You obviously don't know Apple very well.
--
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John Navas <http:/navasgroup.com>
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