SMS <scharf.steven@geemail.com> amazed us all with the following in
news:47be0c0b$0$36374$742ec2ed@news.sonic.net:

> Elmo P. Shagnasty wrote:
>> In article <47be02c7$0$36402$742ec2ed@news.sonic.net>,
>> SMS <scharf.steven@geemail.com> wrote:
>>
>>> I find it amusing to see all the news reports of how the $99.99
>>> unlimited plan is a "price war." Yeah, it's a price war to get
>>> subscribers to increase their monthly expenditure for wireless.
>>
>> I work with a guy (salesman) who, last year, had a 2000 minute plan
>> (don't know with whom)--and every month he was 1000 minutes over.
>>
>> Let's see, that was probably a $125/month plan, and $0.25 overage, so
>> he was probably $375/month.
>>
>> No, I'd say plenty of people will eat this up.
>
> Yeah, I'm sure there are plenty of sales people that would benefit,
> but for the vast majority of subscribers, I don't believe that it's
> much of a deal.
>

The answer to this question is amazingly simple- look at ARPU for each
carrier. With voice ARPU generally being in the $55-60 range, $100 users
are going to represent the upper end of the scale. With the influx of
lower creditworthy customers on all networks over the last three years,
there will be more customers on the network below that line than above it.