Re: How many users actually benefit from $99 unlimited? At 21 Feb 2008 20:41:32 -0600 The Bob wrote:
> The answer to this question is amazingly simple- look at ARPU for each
> carrier. With voice ARPU generally being in the $55-60 range, $100
users
> are going to represent the upper end of the scale. With the influx of
> lower creditworthy customers on all networks over the last three years,
> there will be more customers on the network below that line than above it.
True- the question is what percentage of customers are actually above the
$99 mark now- I suspect it's not too big a percentage, and can you con
enough $60-80 users to jump to $99 to offset that. |