SMS <scharf.steven@geemail.com> amazed us all with the following in
news:47f3845b$0$36335$742ec2ed@news.sonic.net:

> Todd Allcock wrote:
>
>> I disagree. Their network hasn't become worse in the last few years,
>> and their handset selection has always been lackluster. Why has that
>> suddenly caused churn to increase?
>
> It's not that their network has become worse, it's that other networks
> have improved more, and consumers have become more aware of the
> differences between networks as a result of independent surveys of
> coverage.
>
> A few years ago, people were complaining more about Verizon's handset
> selection, and praising Sprint's selection.

Um- no. That was never the case. Sprint has always been a late adopter
of technology.

>
>> It's the botched integration of theNextel merger
>> that's messed them up.
>
> Yes, a lot of their churn is Nextel accounts leaving as iDen is EOL.
> Sprint apparently thought that Nextel customers would all convert to
> Sprint plans, which isn't happening.
>
> In a survey of a few years ago, the number one cause of churn was
> handset problems, though in reality a lot of what a customer claims
> are handset problems (dropped calls, static) are more likely coverage
> problems. Second was cost, not that of a competitor, but just the cost
> of service in general, with those subscribers moving to prepaid. Third
> was coverage. Fourth was competitor's rates and plans, which accounted
> for only 9% of churn. Last was customer service.

Cite?

>
> If Sprint would have an advertising campaign that centered around
> showing customers how to force their handsets to roam, and how much
> more coverage they receive as a result, that might help reduce the
> churn due to coverage issues.

Forcing roaming doesn't increase coverage, you moron. Forced roaming
only improves the signal , not the coverage.

>
> The "iPhone lookalike" is not going to help them much without WiFi.
>

That's your problem- wifi is dinosaur technology and does not enhance
mobility. If you knew anything about the company, it should be their
push to offer complete mobility.

Obviously, you're either too stupid or too uneducated to have picked up
on that very public stance.