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Old 04-10-2008, 08:55 PM
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Default Re: Interesting take on the iPhone's success...

In article <T7tLj.11694$Mf4.6931@fe085.usenetserver.com>, "Todd
Allcock" <elecconnec@AmericaOnLine.com> wrote:

> No, this isn't an iPhone bash- just an interesting column from RCR Wireless
> News that highlights what Apple does well...
>
>
> http://www.rcrnews.com/apps/pbcs.dll...911988777/1051
> /newsletter16
>
> My dad was in the market for a new cellphone and had come under the spell of
> Apple's impressive marketing campaign.
>
> "You can browse the Web on it!" he said excitedly before expounding on the
> iPhone's other eye-catching capabilities, including an impressive media
> player and a cool mapping application. "You can take photos and upload them
> to the Internet from the phone!"
>
> Well, yeah, I acknowledged. "But you can probably do that stuff on the phone
> you already have. I can do them on my crappy free phone."
>
> Really? he asked.
>
> Sigh. Steve Jobs' marketing wizardry had managed to convince Dad not only
> that the iPhone is a fully connected multimedia computer in miniature -
> which, of course, it is - but also that it's the only such device on the
> market... [MORE]


It's not so much that the iPhone is the "only" device to do such
things, but that it does them so easily and so user-friendly. Most
people don't know or use most of their current phones functions simply
because it's so damn difficult to access them.

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