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Old 05-01-2008, 11:29 PM
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Default Re: Disappointing 1Q CY08 for AT&T. iPhone helps Revenue, but AT&Tcontinues to fall far behind Verizon in both total retail customers and innew Wireless Customers

Todd Allcock wrote:

> [While not really directly related to the topic at hand, I'm sorry- I'm
> just too weak-willed to pass a up a slight jab at the iPhone: at the very
> BOTTOM of the reasons to switch carriers was "the desire for a specific
> phone (3%)." It does help explain, however, why carriers don't seem to be
> negatively impacted by lousy handset selections.]


What makes you think they're not impacted? If Verizon were able to offer
the plethora of handset choices enjoyed by the GSM community, they'd
probably be increasing their lead over AT&T at a greater rate than they
are now.

Also, the RCR survey was about why people switch carriers, but what they
should have looked at is why people stick with a carrier. Look at the
big difference in churn rates, where Verizon has always enjoyed a
significant advantage.

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