Alan Poxington <******@iarseaustralia.com.au> wrote

> From
> http://business.smh.com.au/in-go-the...0618-2svp.html

> The telco reckons its critics have got it wrong,

Wota surprise.

> writes Paul McIntyre.

> Telstra has used the Cannes International Advertising Festival

Wota packa stupid ******s...

> this week to rebut critics of its transformation into a media company,

There is no 'transformation into a media company' ******.

> saying the millions it is pouring into broadband and mobile content

How odd that no one can even list a single example of anything of any value.

> is extracting healthy and rapidly growing new revenues from its customers.

Easy to claim, hell of a lot harder to actually substantiate that claim.

> Two years ago BigPond's group managing director, Justin Milne, told the Herald that media content would generate 15
> per cent of BigPond's revenues by 2010, equating to at least $250 million.

Pity he had his dick in his hand at the time, ******.

And thats a fart in the bath in telstra's total revenue anyway.

> At the time services such as online gambling,

Nothing to do with what is being discussed, ****wit.

> movie and music downloads and broadband and mobile subscription services for BigPond sports coverage

Nothing to do with what is being discussed, ****wit.

> was contributing $30 million a year, or 1-2 per cent of BigPond's revenue base.

Well whoopy ****ing do. You'll have to pardon us if we dont actually cream our jeans.

> Mr Milne would not be drawn this week on the growth in BigPond's revenue derived from media content -

Three guesses why.

> he says more details will made public in Telstra's annual results briefing in August - but he confirmed the group was
> on track to meet its 15 per cent target by 2010.

Easy to claim.

> BigPond's content revenue had grown 90-100 per cent in the past year, he said.

Easy to claim.

> Most customers were signing up to the high-value Liberty broadband plans,

Because the alternatives are obscene ripoffs, ****wit.

> which meant they were not charged when they were over their limit.

Because the alternatives are obscene ripoffs, ****wit.

> "Three years ago the majority of our customers joined up to $29.95 low usage plans.

And most of those got severely burnt by the rippoff excess charges.

> The market is changing quite quickly."

Because the alternatives are obscene ripoffs, ****wit.

> Mr Milne said that in April a third of Telstra's 4 million 3G and NextG subscribers were browsing content on their
> mobiles,

For how long ?

> up 58 per cent since last September.

Off an obscenely low base, ****wit.

> And those 3G mobile customers who accessed content were spending 45 per cent more each month than with basic 2G phone
> services.

Because of the obscene data charges, ****wit.

> Mr Milne said that on BigPond's broadband network the number of subscribers accessing content was in the "low double
> digits".

Pathetic. And I bet most of those are just the free signup offers anyway.

> "Our content strategy really is working.

Bare faced lie.

> What we find is that if customers use our media content we make money from them because we're selling them music
> tracks and movies and games.

Only the fools who cant work out how to get them for free.

> They are then immediately more valuable as ISP customers because they are paying us for the [data] access. And those
> customers using our content are also churning 27 per cent less."

Because they are the stupids so stupid that they dont even notice what lousy value Telstra is.

> Industry estimates last year had BigPond delivering 100,000 music downloads and 20,000 movies a month,

Wot stunningly round numbers, straight from someone's smelly arse.

> a figure Mr Milne would not confirm or deny,

Which means they are WAY over reality.

> although he said music downloads had increased by 30 per cent in the past nine months among broadband customers and
> were up 90 per cent among mobile-phone users.

Till they get the bill.

> Online advertising is also growing because of the mass numbers BigPond's online network is attracting - in April the
> number of unique browsers topped 8 million, Mr Milne said.

Obvious bare faced lie.