This is from the Verizon Wireless GitItNow FAQ. I am assuming that your
question is answered as the "purchase" is the monthly fee and "unlimited" is
a one time, non-recurring fee.

What are the different pricing options for Get It Now applications?
The pricing options for Get It Now applications vary. Some of the most
common options include:

1.. Demo - Try the application for free for a set number of uses (1-5), a
predetermined time of use (1-10 minutes), or and elapsed time on the handset
(1-24 hours).
2.. Subscription - Unlimited use of the application with an associated
recurring fee. Unlimited use only applies to the original handset to which
the application is downloaded.
3.. Purchase - Applications billed on 1 of 4 following price models:

a.. Number of uses - use the application a specific number of times or
unlimited use.
b.. Expiration date - use the application until a specified date/time.
c.. Number of days - use the application for a fixed number of days.
d.. Elapsed time - use the application for a fixed number of minutes.

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Scott