Todd Allcock wrote:
>
> "Oxford" <apony@pasture.com> wrote in message
> news:apony-72E5D3.13203125062009@news.qwest.net...
>> The iPhone continues to take over the smartphone market, it has now
>> taken 69% of all smartphone traffic, which ironically is getting close
>> to iPod share...
>
> According to AdMob, a company that inserts ads into websites and apps, yes.
>
>
>> In February it covered 51% of the pie. By April it had grown to 59%. And
>> by Thursday morning, when AdMob released the May edition of its U.S.
>> smartphone pie, Apple¹s (AAPL) share had grown to 69% < a 10 point
>> increase in one month.
>>
>> More here:
>>
>> <http://apple20.blogs.fortune.cnn.com/2009/06/25/iphone-share-of-u-s-smartphone-traffic-hits-69/>
>>
>
>
> Interestingly, if you read the actual reports instead of bloggers'
> third-hand coverage of them
> <http://metrics.admob.com/wp-content/uploads/2009/04/admob-mobile-metrics-april-09.pdf>,
> you'll notice, buried in the methodology, AdMob tells us some
> interesting things (this is from April's, so the numbers are slightly
> lower than May's):
>
> "* The iPhone OS had 8% market share of handset sales in 2008, but
> generated 43%
> share of mobile Web requests in April 2009. Ad requests from
> applications contributed
> to this heavy usage."
> "* Android also generated a higher percentage of mobile Web requests
> than its share
> of handsets sold. While Android had less than 1% of smartphones sold in
> 2008, it
> generated 3% of mobile Web usage. Ad requests from applications
> contributed to this
> heavy usage."
>
> And...
>
> "Note: AdMob serves ads into both iPhone and Android applications which are
> responsible for a SIGNIFICANT PORTION [emphasis mine] of their overall
> ad requests."
>
> So, by amazing coincidence, the only platforms that had more mobile web
> "traffic" (traffic=requests for AdMob advertising) than their market
> share were the two platforms that developers can embed AdMob ads into
> applications. My wife plays a bunch of free games on her iPhone that
> constantly serve up ads. Nice to know that's "mobile web usage."
>
> But, that's the "mobile web+app" category. You're mostly bragging about
> the percentage of HTML browsing, Oxy. That one is comes from a
> different source, "Net Applications" and is disclaimered thusly:
>
> "Net Applications collects mobile browsing data only
> from mobile devices that render HTML pages and Javascript. Visits to WAP
> pages
> are not included."
>
> And, interestingly, tied for second place was a category called "other",
> which Net Applications tells us "Other includes Java ME." Presumably
> (although this is just a guess- Net Apps plays their methodology close
> to the vest) Java ME-based browsers, that don't "fink" the phone
> make/model/OS would get lumped in here. This would really bump
> Blackberries- most 'berry users I know use Java browsers like Opera Mini
> instead of the default Blackberry browser.
>
> So, what we've discovered, is that phones with full HTML browsers (like
> iPhones and Android) that default to "full" HTML sites use more HTML
> than phones that default to mobile/WAP sites. Imagine that!
>
> So, in effect, what they've really "discovered" was that iPhone OS users
> received the majority of AdMob's mobile advertising, and view far more
> HTML pages.
>
> Interesting stuff though, if you poke around. An interesting stat was
> that 24% of mobile ad requests in April were over WiFi, and "the Top 5
> WiFi devices were the iPhone, iPod touch, Sony PSP, HTC Dream, and HTC
> Dash..." So, even those "heavy traffic generating" iPhone OS users seem
> to do a significant amount of browsing over WiFi rather than put up with
> AT&T's 3G network!
>
> Surprising to me, was despite their ubiquity, the total HTML usage stats
> for all mobile devices combined, including the iPhone/iPod Touch, is
> still under 1% of web browsing. I would've guessed that between the
> increase in uptake of smart devices, and mobile phones acting as many
> folks only "computer" in emerging markets that we'd see the total break
> 1% by now.
>
>
>
>
>> Congrats everyone!
>
> Enjoy. What'll you discover next? TV viewers watch more TV advertising
> than book readers?
>
>
>

And that iToy users are suckers, a target rich environment, for online
ad placement and exploits. Enjoy your ethereal status, fanbois!