SinghaLvr wrote:

> I think many customers have nostalgic feelings toward AT&T.

Or at least that's what the AT&T execs hope.

Consumers have very negative feelings toward AT&T's long distance
services, which engaged in very deceptive marketing for many years.
Remember all those promises of multiple monthly credits to your phone
bill if you agreed to switch to AT&T LD. The credits usually ended up to
be far less than the telemarketer promised, but of course since you had
no written agreement you were screwed.

Personally, I had only good experiences with AT&T Wireless, but I left
prior to their decline. If someone has been living in a cave, and
doesn't realize that the new AT&T Wireless is simply Cingular, then they
may mistakenly switch to it, expecting more than they're going to get.