John Navas <spamfilter1@navasgroup.com> wrote in
news:ru1gq2l2tmk5v19td49ts3orhuluhapdtl@4ax.com:

><http://www.nytimes.com/2007/01/12/technology/12phone.html>
>
> One of the biggest "de-brandings" in advertising history is to
> begin Monday when AT&T, now the sole owner of Cingular Wireless,
> starts changing all Cingular marketing to adopt the AT&T name.
>
> AT&T will not disclose the budget for the campaign, which will
> continue for five or six months -- leading to the partnership
> with Apple on the new iPhone, scheduled for midyear.
>
> A campaign last year to promote AT&T as the new brand name of SBC
> Communications cost an estimated $1 billion.
>
> ...
>
> "We did rigorous research; we did not enter this decision
> lightly," Wendy Clark, senior vice president for advertising at
> AT&T in San Antonio, said yesterday of the decision to change the
> name of Cingular, the nation’s largest mobile carrier.


<snip>

So is this Cingular or AT&T service? When I renew my contract (maybe
I should say *IF*), will I need to pay an activation fee again for the
"new" service?

I was so fried when Cingular took over AT&T wireless - we had AT&T for
years and renewed with Cingular (since AT&T was now owned by them and
we had no other choice) and they charged an activation fee and I
didn't get a free phone upgrade as I always had with AT&T. Well, the
contract was done by the time we got the bill showing the activation
fee (funny, the manager forgot to mention that).

Our two years are up and we're wondering what to do now......


Sherry