"We did rigorous research; we did not enter this decision
> lightly," Wendy Clark, senior vice president for advertising at
> AT&T in San Antonio, said yesterday of the decision to change the
> name of Cingular, the nation's largest mobile carrier.

Too bad they didn't do the same rigorous research before changing the name
from AT&T in the first place. It would have saved a boatload of money that,
obviously, was passed on to the consumer. I hated the thought of having that
stupid looking Cingular logo on my phone. The fees, changes in contract
terms, and weeklong technical snafus in getting my new phone to actually
work with the network almost made me give up on them altogether. They're not
getting away with the same BS again. I'd be perfectly happy to switch to
Verizon which is used by every one of my friends...it would save me money.