Re: NEWS: AT&T Prepares to 'De-Brand' the Cingular Wireless Name In article <D%4qh.3$eB3.2@newsfe08.lga>, "Ric" <no@way.com> wrote:
> "We did rigorous research; we did not enter this decision
> > lightly," Wendy Clark, senior vice president for advertising at
> > AT&T in San Antonio, said yesterday of the decision to change the
> > name of Cingular, the nation's largest mobile carrier.
>
> Too bad they didn't do the same rigorous research before changing the name
> from AT&T in the first place. It would have saved a boatload of money that,
> obviously, was passed on to the consumer.
At that point in time the purchase agreement for AT&TWS only gave
Cingulkar 6 months of use of the ATT name. That was a year before SBC
bought AT&T and adopted the name.
> I hated the thought of having that
> stupid looking Cingular logo on my phone. The fees, changes in contract
> terms, and weeklong technical snafus in getting my new phone to actually
> work with the network almost made me give up on them altogether. They're not
> getting away with the same BS again. I'd be perfectly happy to switch to
> Verizon which is used by every one of my friends...it would save me money. |