Re: What I learned about Cingular 611 CSRs Scott wrote:
> Actually, that is not true. Many studies (including one currently underway
> at the University of Michigan) show that the inability to understand the
> many facets of american culture leads to the inability to handle the
> business cost-effectively. Because of cultural and language barriers, the
> calls last longer and drive a higher volume of repeat calls, both of which
> add cost to the business- while the cost per minute is cheaper offshore,
> the cost per call when additional second-tier support is factored in to
> handle the additional escalation volume is actually on par with many
> onshore call center options. This is why you are seeing a number of
> successful companies pull their work back onshore.
Yeah, I wondered why some major companies were giving up on India and
moving their call centers back to the U.S..
Still, I'll miss the calls trying to sell me some credit card product
where the guy is talking so fast that he's totally unintelligible. I
listen in fascination while he rockets through his sales pitch, totally
unaware that no one can understand what he's talking about. |