Apple Wants iTunes to Replace Your Cable Box for 30 Bucks a Month
http://gizmodo.com/5395251/apple-wan...-bucks-a-month
Apple's apparently pitching to networks a subscription plan that would
deliver all your TV shows through iTunes for $30 a month, with the
goal of launching it next year.
But don't hold your breath on it happening yet: Peter Kafka has "yet
to hear of a single programmer that has made a firm commitment." As he
points out, while networks are constantly looking for new revenue,
like those asshole aliens in Independence Day moving from world to
world consuming every natural resource, they're nervous about the idea
for a lot of reasons.
A lot of it has to do with the icky, sticky relationships between
networks and cable operators, where everybody's worried about losing
out as people start to watch more and more TV content online, not in
their living room—where streaming video eats up bandwidth, and
advertising revenues aren't nearly as rich (which is why Hulu wants to
figure out new ways to get you to pay).
While these little complications might slow the process down, the
exodus is inevitable. There's no stopping this. The internet is the
new cable: Netflix, Hulu, BitTorrent. Apple might not get to launch it
in a few months, but it will happen. Just give it time. The actually
crazy part, if you ask me, is that the Apple TV might even live up to
its name.