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  #61 (permalink)  
Old 09-05-2008, 03:24 AM
SMS
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Default Re: Verizon takes a larger share of the wireless market

SMS wrote:
> Larry wrote:
>> SMS <scharf.steven@geemail.com> wrote in news:WDTvk.8520$np7.3555
>> @flpi149.ffdc.sbc.com:
>>
>>> Since so few Alltel customers choose the regional plans it wouldn't
>>> be a huge hit on revenue.
>>>
>>>

>>
>> One more time.....where is this info coming from? Got a reference or
>> is this just your opinion??
>>

>
> I remember reading this back around 2003 or 2004 in one of the trade
> publications. I think it was RCR Wireless ("http://www.rcrwireless.com").
>
> This was 2-3 years after when Alltel came out with their "Always Up2Date
> Guarantee," which would recommend the most cost effective rate plan to
> customers, as a way of reducing churn (which was a huge problem for
> Alltel when they didn't have a national plan that included roaming).
>
> They had initially planned this guarantee to cover only their new Total
> Freedom National plan, but then they expanded it to cover their regional
> plans because they saw that a high percentage of their regional
> customers were paying more in roaming charges than the cost difference
> between the regional rate plan and the national rate plan for comparable
> amounts of minutes. Very few new customers sign up for regional plans
> according to Alltel, and over time the customers that did opt for
> regional plans have been migrating to national plans.
>
> As an aside, Cellular One in the SF Bay Area was running into a similar
> problem. There were customers going to Sacramento to buy phones and
> service on AT&T Wireless because Cellular One and GTE Mobilnet didn't
> offer any national plans at the time. AT&T didn't like people doing this
> because the subscribers were doing mostly off-network roaming onto other
> networks. The problem was solved when AT&T took over Cellular One's Bay
> Area operations.


BTW, if you have some citation that says that a lot of Alltel customers
actually do sign up for regional plans, please post that as well. I've
seen you claim that this is the case, but I've never seen anything from
you that backs it up.

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  #62 (permalink)  
Old 09-05-2008, 05:28 AM
Larry
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Default Re: Verizon takes a larger share of the wireless market

SMS <scharf.steven@geemail.com> wrote in news:AL0wk.20988$xZ.3585
@nlpi070.nbdc.sbc.com:

> BTW, if you have some citation that says that a lot of Alltel customers
> actually do sign up for regional plans, please post that as well. I've
> seen you claim that this is the case, but I've never seen anything from
> you that backs it up.
>
>


Nope. My statement was that most Alltel customers I know are all on the
SC/NC regional plan as we rarely leave the region. We get lots more
minutes for less money on the regional plan.

We don't all live on airplanes.....any more that is.


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