Softbank Shifts Strategy With iPhone; Prices Device Starting At $215
http://www.washingtonpost.com/wp-dyn...062300476.html
EXCERPT
CEO Masayoshi Son said, "There have been users who were just attracted
to our low price, but the main point this time is feature
attractiveness rather than price." Son has also predicted that the
phones will be a sell-out in Japan, which analysts and even Son
himself have questioned.
Son said he expected the first batch of iPhones to "evaporate
instantly," and that supplies "will likely be scarce for a while."