Flatus Ohlfahrt wrote:
> TECHNOLOGY ALERT
> from The Wall Street Journal.
>
>
> Jan. 18, 2008
>
> Sprint said it would eliminate 4,000 positions and close 8% of
> its stores -- moves that would save up to $800 million a year --
> as the wireless carrier continues to struggle to keep
> subscribers.
Yeah, closing stores is a sure way to keep subscribers.
OTOH, I notice that Sprint tends to have very large stores in the most
expensive shopping centers, while Verizon and AT&T tend to lease space
in second tier shopping centers where the rents are lower. The closest
AT&T store to me is in a really junky shopping center, and the closest
Verizon store is in one that's definitely second tier.
The problem for Sprint is that they haven't branched out to big box
stores like Verizon and AT&T. I notice that Costco has now dropped
Sprint and added AT&T. They sell at Radio Shack, but Radio Shack has
done very poorly with wireless sales ever since they dropped Verizon in
favor of AT&T.