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The Shack to compete against the iPhone and Apple Stores?
Radio Shack rebranding to "The Shack"?
from Engadget by Joshua Topolsky
Details are a bit light on this one, but thanks to a tipster and some
chatter we picked up on the interblogs, it looks like Radio Shack may
be about to undergo a pretty noticeable rebranding. The above image
was taken from a terminal within a store, and while it's not
completely clear if this is a short-term promotional push or long-term
strategy (apparently the company will remain Radio Shack on the
corporate side), our tipster says that in-store signs will reflect the
change this week, and storefront signage will begin to be reworked as
"The Shack" sometime later this year. When you think about it, it
makes perfect sense -- radios aren't exactly considered cutting edge
these days, and from the sounds of things, the store is about to
launch a full assault on the mobile space, bringing T-Mobile into the
fold this month, and attempting to cover the gamut on cellphone
reselling. Still, we're not sure "The Shack" is the right direction...
unless they wanted us to immediately picture a remote location where
very, very bad things happen.
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