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Old 11-06-2006, 01:52 PM
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Default Oops Its Adobe Flash Light not Java

Verizon Wireless Delivers North America's First Flash Enabled Mobile
Applications
For immediate release
Adobe Flash Lite for BREW Brings Enhanced Value to Mobile Developers and
Verizon Wireless Customers
ADOBE MAX 2006, LAS VEGAS - Oct. 25, 2006 - At MAX, Adobe's annual user
conference, Verizon Wireless, Adobe Systems Incorporated (Nasdaq: ADBE) and
QUALCOMM Incorporated (Nasdaq: QCOM) today announced the availability of
Adobe® Flash® LiteT technology via the Verizon Wireless network. Flash Lite
for BREW® facilitates Flash content to run on Verizon Wireless' Get It
Now®-enabled phones and enables over-the-air distribution, giving Verizon
Wireless customers the ability to purchase applications and automatically
"Flash enable" their phones. The alliance will provide developers in North
America a new way to create and commercialize rich mobile applications and
content that deliver exceptional mobile experiences to millions of Verizon
Wireless customers.

Flash Lite for BREW is currently available on four Get It Now-enabled
Verizon Wireless handsets, including The V (LG VX9800), Motorola Razr V3c
and Motorola V3m and Samsung SCH-a950. The companies expect Flash Lite to be
available on additional handsets in the coming weeks. Verizon Wireless
customers can purchase engaging Flash Lite for BREW content and applications
directly on their phones in Verizon Wireless' Get It Now virtual store.

Ray Taylor, director of product development for Verizon Wireless, said,
"Verizon Wireless' commitment to improving the mobile experiences of our
customers while providing value to our developer and handset partners is an
ongoing priority. By combining Flash Lite with the BREW solution which
enables our Get It Now service, developers have a new way to easily design
and market rich, interactive content to our customers - which includes
everything from screensavers and games to comics and animation."

The Verizon Wireless and Adobe relationship leverages the Flash ecosystem by
offering maximum flexibility to the mobile developer community to create
content including Flash applications, screensavers and casual games for the
BREW solution. Flash Lite for BREW utilizes the key features and benefits of
the Flash authoring tool and the BREW platform, providing developers with a
clear path to market for content distribution.

"As the first carrier to pass the quarterly data revenue benchmark of $1
billion, Verizon Wireless is already the North American leader," said Gary
Kovacs, vice president of product management and marketing, Mobile and
Device Solutions at Adobe. "Its inclusion of Flash Lite is yet another
powerful example of how Verizon Wireless is pioneering the industry by
continually enhancing the mobile content experience for developers and
consumers alike."

"Both BREW and Adobe Flash are successful, industry-proven solutions and
combining their capabilities into Flash Lite for BREW will be a boon to
Flash developers who can take advantage of the BREW business model to
monetize their mobile content," said Mitch Oliver, vice president of
solutions and marketing for QUALCOMM Internet Services. "Verizon Wireless
has long been at the forefront of offering the latest technologies that
benefit its subscribers, and its decision to offer Flash Lite for BREW is a
great addition."

Adobe also announced today that a preview release of the Flash Lite 2.1
Update to Flash® Professional 8 is available for free download on Adobe Labs
http://labs.adobe.com/wiki/index.php..._2.1_Authoring , enabling
developers to create, preview and test Flash Lite content and applications
directly in the Flash Professional 8 environment.

Mobile developers interested in creating applications and content for
Verizon Wireless phones can visit www.vzwdevelopers.com or
www.adobe.com/devnet/devices/verizon.html

About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless
network, serving 54.8 million voice and data customers. Headquartered in
Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon
Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more
information on the Web at www.verizonwireless.com . To preview and request
broadcast-quality video footage and high-resolution stills of Verizon
Wireless operations, log on to the Verizon Wireless Multimedia Library at
www.verizonwireless.com/multimedia .

About QUALCOMM
QUALCOMM Incorporated (www.qualcomm.com ) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2006 FORTUNE 500®
company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

The BREW solution drives the discovery and delivery of data services. BREW
subscribers benefit from several offerings, which include: uiOneT for rich,
integrated and dynamic user experiences with fast access to high revenue
services on wireless devices; deliveryOneT for differentiated and tightly
integrated, operator-managed support and delivery of advanced wireless data
content and services; and marketOneT for a quick-to-market, hosted, scalable
content delivery service that includes media titles, flexible management and
monetization, content provider settlement and business intelligence
services. QUALCOMM offers this comprehensive set of BREW offerings to meet
the needs of companies delivering mobile products and services around the
world.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information -
anytime, anywhere and through any medium. For more information, visit
www.adobe.com .

###

© 2006 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe
logo, Flash Lite and Flash are either registered trademarks or trademarks of
Adobe Systems Incorporated in the United States and/or other countries.
QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. uiOne,
deliveryOne and marketOne are registered trademarks of QUALCOMM
Incorporated. Get It Now is a registered trademark of Verizon Wireless.All
other trademarks are the property of their respective owners.

Download
Printable version
View or download a printable version of this article. (PDF: 59k)

Contacts
Stefan C. Offermann
Adobe Systems Incorporated
408-536-4023


Jeffrey Nelson
Verizon Wireless
908-559-7519


Bella Alabanza
QUALCOMM
858-658-4860








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