From
http://www.theage.com.au/news/busine...619060317.html
TELEVISION viewers hoping the end of the election campaign would mean the
end of blanket advertising will be disappointed, with Telstra to launch a
Christmas ad barrage about its contentious plan to turn off its CDMA rural
mobile network.
The Federal Government is yet to give Telstra permission to close the CDMA
network on January 28, because the replacement Next G network is yet to be
proven superior, but that will not stop the company from sending monthly
text message reminders to remaining customers about the deadline.
Telstra will also send regional managers to almost 800 events in rural and
regional Australia to explain that tardy customers on the older network will
be left with no mobile phone coverage if they do not switch to a Next G
phone.
"As we enter the final phase of the migration program you will see a massive
advertising campaign," Telstra Country Wide group managing director Geoff
Booth told investors at the annual briefing day.
The size of the campaign will be similar to Telstra's much-hyped Next G
launch in October last year. "We're very, very keen to smooth the conversion
over the remaining 88 days . from CDMA to Next G," Mr Booth said, before
loudly repeating the 88-day deadline.