As social networks demographics age, the ranks of Facebook are being
infiltrated by the older generation. This digital invasion can be a source
of much friction as parents and children find new ways to relate online.
New research from Telstra shows 70 per cent of Australian mums currently use
social networking websites to keep in touch with their family, with more
than 81 percent worried that they are 'doing it wrong'.
The results are part of Telstra's State of the Nation Report, showing that
mums are increasingly using social networking to stay in touch with family.
Other interesting results from the report include:
* 61 per cent of Aussie mums use Facebook regularly - 47 per cent of
these mums use it daily and 14 per cent use it at least once a week
* 5 per cent of Aussie mums contact their immediate family via online
social networking at least once a week.
* More than 47 per cent of mums aged 45-65 used social networking
websites to view their children's pages.
What's a mum to do?
Telstra Brands and Marketing Communications Executive Director Amanda
Johnston-Pell said Telstra has "launched a new program to help mothers
up-skill in the social networking space to stay in touch with their family
online with our new program called Mum 2.0,"
"Online social networking is quickly becoming the norm for staying in touch
with family and friends and the Telstra Mum 2.0 free of charge program is
here to help Aussie mums make sure they never lose face online."
The Mum 2.0 program includes a series of instructional 'digital makeover'
videos, a handy (printable) how to guide on social Networking and even a
Facebook page to help your mum stay on top of it all.