This is how I understand it:
signal is the total signal strength received, i.e. -70db, then you have your noise which may be -90db
SNR or signal to noise ratio is then 20db, which is the difference between the signal and the noise
Ideally the bigger the SNR the better and the bigger the signal the better (i.e. -60db is better than -70db)
These can be measured with a program called
netstumbler
You can increase signal strength by using an antenna with a high gain, use a higher powered card (also increases noise) or reposition the antenna so it has a better line of sight with the antenna you're connecting with (this may cut noise and boost the signal)
Hope this clears things up a bit